Passionate Marketing leader with 12+ years of experience in B2B Tech SaaS, managing and leading teams, and building/scaling the GTM function for high growth start-ups.
Nathan Anderson
Marketing / GTM / Demand Gen Executive
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Email:
LinkedIn:
Location:
Seattle, WA; Portland, OR
CORE (PROFESSIONAL) VALUES
People First, Always
People, relationships and culture are paramount. Be empathetic and assume best intentions. Lead by example.
Know Your Customer and Audience
Assume the role of your audience, for both external and internal projects. Ask, would this really matter to them, does it solve their problems, and if I were in their position is this a message that would resonate?
Solve for the 'Why?'
Always understand the big picture and how the endeavor/task you are undertaking contributes. Time is a finite resource, act accordingly.
Ideas are Crucial but Execution is Everything
Coming up with new ideas is exciting and important. But the follow-through plan and execution are what separates simply great ideas from truly transformative companies.
Think Outside the Box
Don't assume the status quo is the optimal path. Test, iterate, and constantly question your assumptions.
Be Relentless, but Don't compromise values
Work hard. Work smart. Fail fast and succeed faster. Relentlessly strive to succeed, but don't compromise principles .
EXPERIENCE
Apprentice
Biotech/Pharma Manufacturing (B2B SaaS)
Dec 2021 - Nov 2023
Highlights
Director of Demand Generation
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Successfully recruited, hired, and onboarded a team of four DG professionals (two DG Managers, one Marketing Ops, one Web/Design Manager) and four SDRS (including one team lead)
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According to a Rallybright survey administered company-wide, the DG team was ranked in both the ‘Highest Performing/Satisfaction' quadrant in the company
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Consistently received highest performance review marks from my supervisor, reports and peers; identified in the 'highest performer category every quarter
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Built robust architecture and processes for tracking and measuring marketing touchpoints throughout the funnel, all the way through to revenue
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Planned, launched and scaled numerous campaigns across a dozen digital channels, including paid search, paid social, organic search and social, review sites, webinars, 3rd party advertising, content sequences, nurture streams, company newsletter and more
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Launched first company ABM initiative for bucketing and hyper-targeting key accounts at scale, yielding a >2x increase in ACV
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Built, and scaled inbound sales team and processes, including establishing targets, implementing/launching outreach, and creating a repeatable and scalable outbound motion.
Expand Highlights
Highspot
Revenue Enablement (B2B SaaS)
2020-2021
Highlights
Director of Demand Generation
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Exceeded MQL, SQL and SAL targets in each quarter of 2020-21 despite the shift from physical to virtual events; historically one of the company’s primary lead drivers
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Lowered cost per MQL, SQL and SAL by nearly 30% in 2020, while increasing quality (measured by pipeline and revenue contribution)
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Built Highspot ‘demand model’ to determine the necessary targets required to achieve company pipeline and revenue goals
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Managed the Demand Generation team, Campaign Manager, Web Manager and Digital Ads Manager, and managed all digital channels including SEO, SEM, retargeting, display ads, email marketing, social media paid, and ABM
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Led and served on multiple cross-functional teams, including Rev Ops, Voice of Customer, Daring Initiatives, and Market Research/Strategy teams
Expand Highlights
Clinicient
Electronic Medical Records (B2B SaaS)
2015-2020
Highlights
Director of Demand Gen (2018-2020)
Demand Gen Manager (2015-2018)
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Managed the Demand Gen, Marketing Operations and Inside Sales teams, including hiring, onboarding and ongoing training, and have overseen the promotion/retention of 9 out of 10 of my direct reports
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Led and executed all demand generation strategy, campaign development, reporting and analysis and managed all digital channels; SEO, PPC, Social, etc...
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Doubled lead/meeting volume and tripled marketing program ROI and shifted executive perception of marketing department from ‘Cost Center’ to ‘Profit Center’ by tying marketing programs and activities directly to Pipeline and Revenue
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Aligned sales and marketing team KPI’s and instituted weekly meetings to maximize efficiency and communication, yielding a10% increase in lead to meeting conversions
Expand Highlights
EDUCATION
2003-2007
University of Oregon
B.S. Business Administration
Concentration in Finance
FEEDBACK
Nathan is one of the most authentic and supportive managers I’ve the pleasure of working for. Not only does he have a unique ability to keep our team organized and motivated, but his constant communication made it known that you weren’t on an island alone in tough situations.
Renee Bousson
Market Development, Apprentice
Performance Reviews - Peer
Kelly Stewart
Content Director, Apprentice
SKILLS/EXPERTISE
GTM Strategy and Positioning
SEO/SEM Expertise
Lifecyle/Stage Mapping & Attribution
Demand Generation & Capture
Data Analysis and Reporting
Campaign Strategy & Management
Account Based Marketing (ABM)
Leadership & Coaching
Sales Partnership